Six years building content engines from zero. At CapMint I set up the studio, hired and trained the team, and grew a four-channel network to 24.4M views in 42 weeks. Before that, growth at Unacademy and Aevy TV, and 300+ clients across 45+ countries.
Studios, teams and channel networks stood up from scratch. 24.4M views in 42 weeks at CapMint.
Retention, packaging and analytics at network scale. 500M+ views from Unacademy’s clipping program.
Direction, edit and motion systems. 300+ clients across 45+ countries.
HeyGen, ElevenLabs, Runway and Midjourney in daily SOPs. 15M+ views on videos I made myself.
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Five builds, five scoreboards. Every one of them started with a blank page: no team, no playbook, sometimes no channel.
01 / CapMint / Head of Content
CapMint had an agency invoice and no audience. I took it in-house: set up the studio, hired and trained the team, shipped daily. Four channels, all organic, and the most loyal audience in the Indian trading niche.
02 / Unacademy / YouTube Growth
Ten channels, each past a million subscribers, reaching 100 million students a month. I ran growth strategy across all of them, revived a stalled 4M-subscriber channel, and made 150+ videos as a creator, 15M+ views between them.
03 / Xplained India / Founder
Xplained India covers history and geopolitics on Instagram. Every post is mine: the research, the writing, the design, the production. It has grown to 58,000 followers with no ad budget, and it is where every format gets tested before I take it to a brand.
04 / Aevy TV / Creative Director
At Aevy TV I ran production end to end: editors, DOPs, designers and animators shipping explainers watched by millions. I wrote the SOPs and defined the visual identity the channel still uses, and mentored new editors through Aevy’s creator cohort.
05 / Independent practice / 2020 to present
My consulting practice holds Fiverr’s highest seller tier. The work spans explainers, documentaries and short form for Google, Adobe, NordVPN and GiveDirectly, and for creators like Dwarkesh Patel and Ankur Warikoo. These days I take fewer projects and direct more of them.
Long-form notes on content, YouTube growth and building teams — every article I publish shows up here.
Built the organic content engine from zero: studio, hiring, training and a four-channel YouTube network. 24.4M views in 42 weeks and the most loyal audience in the Indian trading niche.
Growth across 10+ channels with a million-plus subscribers each. Led the clipping program past 500M views and revived a stalled 4M-subscriber channel.
Ran production end to end and defined the visual identity and SOPs the channel still uses.
Made them one of the first Indian EdTechs to put AI into video.
Fiverr Top Rated seller. 300+ clients in 45+ countries, from Google, Adobe and NordVPN to Dwarkesh Patel and Ankur Warikoo.
I’m Shashank Pandey, a creative producer and content strategist in Bengaluru. I started in the edit bay, moved into packaging and strategy, and now build the whole machine: studios, teams, SOPs and Gen-AI pipelines. Six years in, I’ve helped drive 500M+ views for CapMint, Unacademy and Aevy TV, and shipped work for 300+ clients across 45+ countries.
What I really do is understand content end to end — not just the edit, but what gets made, how it’s packaged, where it goes, and how it makes money. I help creators and brands with distribution and monetization, including landing and running the brand deals that pay for everything, and I can lead the team that ships it all.
I like the zero-to-one part: standing up a studio, hiring and training editors and designers, writing the playbook, and coming up with the IP ideas worth betting on. On the side I run Xplained India, a history and geopolitics brand I grew to 58K followers with no ad budget, where every format gets tested before it goes to a client.
A workspace for video teams that takes a project from first cut to client sign-off: frame-accurate review, version compare, an approvals-driven board, docs, team chat and client review links.
It came out of the daily friction of running video production at scale, and most of it is built with AI tooling.
“Didn’t know my videos could look this good.”
“Shashank really gets social media and has a sharp sense for what connects with audiences. His work on video is thoughtful and precise, from planning to final edits.”
“Shashank’s insight on content is unmatched. We connected on launching a video IP and his inputs were brilliant. People like him will rule video platforms in the years ahead.”
“An exceptional experience. Shashank is my go-to for educational videos, the perfect blend of originality, creativity and cooperation. He brought my vision to life and I can’t wait to work together again.”
“A perfectionist. His ideas, and the theories behind them, always help the team stand out.”
“I needed a consultation on the packaging of my videos and he smashed it. Very capable, and he executes this style perfectly. I’ll definitely be coming back for future projects.”
“Easy to get along with, clear thinking and quick witted. I always know things are under control when Shashank is in charge.”
“Super easy and pleasant to work with. The result looked great, feedback was implemented fast, and communication was smooth throughout.”
The things people ask before we work together.
Shashank Pandey is a creative producer and content strategist based in Bengaluru, India, and Head of Content at CapMint. He builds YouTube-first content teams and channel networks from zero and has driven 500M+ views across CapMint, Unacademy and Aevy TV, working with 300+ clients in 45+ countries.
He builds and leads content operations end to end: strategy, production, packaging, YouTube growth and Gen-AI pipelines. He understands the whole chain, from an IP idea to a shipped video to how it gets distributed and monetized.
Yes. Beyond making the work, Shashank helps creators and brands distribute content across platforms and turn audiences into revenue — including landing and running brand deals, which he has closed and managed himself.
Yes. He has set up studios from scratch, hired and trained editors, designers and animators, written the SOPs, and led teams shipping daily at network scale — most recently a four-channel network that hit 24.4M views in 42 weeks.
Explainers, documentaries, short-form and YouTube-first formats across education, tech, finance and history. He also develops original IP ideas and formats, tested on his own brand Xplained India, which he grew to 58K+ followers with no ad budget.
24.4M views in 42 weeks at CapMint, 500M+ views from the Unacademy clipping program he led, 15M+ views on videos he made himself, and Fiverr’s Top Rated seller tier across 108 reviews.
PostXport is the workspace Shashank is building for video teams — frame-accurate review, version compare, approvals, docs and client review links — born from running video production at scale. You can see it at postxport.com.
Email hello@shashankpandey.com or book a 30-minute call. He takes on content strategy, production and growth consulting for brands and creators worldwide.
