CapMint was the third-largest sponsor at Market Sangam 3.0. Online, it looked like our event.
The summit ran on 28 and 29 May 2026 at Thyagaraj Stadium, New Delhi, and about 5,000 traders attended. We live streamed both days on CapMint Trading, our YouTube channel, and reached roughly 25 times that audience. I led the strategy. This is what we did, why it worked, and how any brand can repeat it.
The results
The two streams ran for 19.5 hours. Clips, vox pops and vlogs took total views on our event content to about 200,000, and our Day 2 stream is still the most-watched Market Sangam 3.0 video on YouTube.
The idea: serve the people who couldn't attend
Every sponsor at the summit competed for the same 5,000 people with banners, T-shirts and booths. That room has a ceiling, and the sponsorship ends when the lights go off.
We focused on the traders across India who wanted to be there and couldn't. They were already searching: vidIQ estimates about 5,300 YouTube searches a month in India for "market sangam 3.0". Nobody was serving that demand, so the streaming rights cost very little. Gary Vaynerchuk calls this underpriced attention.
It's better to be first than it is to be better.
Al Ries and Jack Trout, The 22 Immutable Laws of Marketing
What we did
1. Bought the stream, not the stage
We signed on with the organiser, Pehchaan Media, as official live streaming partner. The deal let us stream both days on our own channel and control the ad slots. For compliance reasons we couldn't broadcast competitor segments, so each one became a CapMint ad break.
Around the stage feed we ran a CapMint frame with a QR code, our zero-brokerage offer and the launch of CapMint Insights. Whoever held the mic, viewers saw our brand.
2. Turned speakers into promoters
Speakers were already expected to post an "I'm coming to Market Sangam" story. We designed that template, and it sent their followers to our stream. Each post was an endorsement from a trader the audience already trusts, and it cost us one design file.
3. Put a QR code on every seat
Other sponsors branded the walls. We branded the seat backs, the way Danube Properties fills the headrests on Akasa Air flights. Between sessions, attendees looked at our code from arm's length, and account activations from the venue jumped.
4. Kept the logo in every interview
Our rule was simple: CapMint stays in frame, either on the booth wall behind the guest or on the interviewer's T-shirt. Fan pages clip and repost interviews with well-known traders, and our logo travels with every clip.
5. Staffed it like a newsroom
We built every asset before the event: stream graphics, thumbnails and templates. Ten people ran cameras, the booth and interviews on site, while editors in the office published clips the same day.
6. Kept publishing for months
After the streams we released vlogs, vox pops, speaker clips and an after-movie. That library kept Market Sangam 3.0 viewers coming to our channels long after the event and paid back the cost of the sponsorship.
Why it worked
- People decide who sponsored an event from the brands they noticed most (Johar and Pham, 1999). Nineteen hours on screen made CapMint that brand.
- Trust transfers. A message lands harder from a credible source (Hovland and Weiss, 1951), and a public figure's qualities pass to the brands they appear with (McCracken, 1989).
- Repeated exposure raises liking (Zajonc, 1968) and keeps a brand front of mind when people are ready to buy (Sharp, 2010).
- The sponsorship turned paid media into owned content on our channels and earned endorsements from speakers (Forrester, 2009).
The opposite of a good idea can also be a good idea.
Rory Sutherland, Alchemy
How to run this at your next event
- Pick events your audience wants to attend but mostly can't.
- Ask for streaming and clip rights before booth space.
- Write the speaker promotion template yourself.
- Treat the stream frame as ad space, with one offer and a QR code.
- Brand what the camera sees and what attendees face.
- Keep publishing clips and recaps for weeks afterwards.
It runs on a small budget and a team where strategy, production and distribution sit together, so someone looks at a sponsorship and asks what it's worth online.
Thank you
Thanks to Pehchaan Media for trusting us with the online side of Market Sangam 3.0, to every speaker who shared our stream, and to CapMint's leadership for backing an untested idea. The biggest thanks go to my team: ten people on the floor for two long days and editors turning footage around in the office. They made it work.
FAQ
What is Market Sangam 3.0?
A trading and finance summit organised by Pehchaan Media, held on 28–29 May 2026 at Thyagaraj Stadium, New Delhi, with 59+ speakers and 5,000+ attendees.
Who live streamed Market Sangam 3.0?
CapMint, the official live streaming partner, on its CapMint Trading YouTube channel.
Can a smaller sponsor outshine the title sponsor?
Yes. Owning the stream, its ad slots and the speaker promotions made CapMint the most visible brand online, even as the third-largest sponsor.
Shashank Pandey is Head of Content & YouTube Growth and led CapMint's coverage of Market Sangam 3.0.
Sources: Johar and Pham, Journal of Marketing Research (1999); Hovland and Weiss, Public Opinion Quarterly (1951); McCracken, Journal of Consumer Research (1989); Zajonc, Journal of Personality and Social Psychology (1968); Byron Sharp, How Brands Grow (2010); Forrester, Defining Earned, Owned and Paid Media (2009). YouTube figures from vidIQ. This article describes a marketing campaign and is not investment advice.
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